daily | hype

6 Instagram Apps To Grow Your Following

Growing on any social platform is always difficult, social media is a competitive landscape where everyone is battling for attention. For you to have any chance of gaining traction, you need to find new ways to stand out in this noisy landscape. Some of the best ways to do this is one be creative with […]

3 Best Selling Systems for Generating Leads & Customers on Facebook

The good news is, the vast majority of businesses advertising on Facebook fall into one or more of the three following Business Categories . . . Ecommerce and physical products Digital and information products (including software-as-a-service companies) Retail, local and service businesses These three different Business Categories are very different in terms of what they offer, […]

Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers

Photo by Dmitry Nucky Thompson on Unsplash After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience. The team wittled down their target demographic as office managers — for whom the company could buy specific ads on LinkedIn. To this effect, the team works to […]

How To Engage Your Facebook Live Audience

Here is how Facebook Marketing for Dummies author John Haydon engages with his audience through Facebook Live, with tips for how you can use this powerful tool effectively. Source: How To Engage Your Facebook Live Audience | Forbes.com

‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing

Photo by Sandrachile . on Unsplash Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing ROI, video and the rise of performance storytelling, they met in town hall sessions and working groups. Held under the Chatham House Rule, these discussions were on the record, but not attributable, […]

15 Steps to Building Your Online Tribe

Social media is just like real life: you need friends and family to support you while you follow your dreams. You need to build that special trust that at first brings people to follow you and consider you their “go to” person. Consequently, when that trust cements itself, these same people will resonate so strongly […]

What Peter Thiel taught Stanford University students about startup success

Photo by Charles Koh on Unsplash For a company to own its market, it must have some combination of brand, scale cost advantages, network effects, or proprietary technology. Of these elements, brand is probably the hardest to pin down. One way to think about brand is as a classic code word for monopoly. But getting more specific than […]

6 Offers to Attract More Business on Facebook

We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients. Before I get into these respectively, I want to mention that they’re listed in reverse order of commitment. This means that No. one takes the least commitment while No. six takes the most. Source: 6 Offers […]

Important Factors To Get The Website Ranked For Voice Search

Photo by Bence ▲ Boros on Unsplash Google takes the first step toward mobile-first indexing. Further, Google’s index will primarily be crawling the mobile version of a site’s content, to learn how it should be indexed in search. At this point, you should understand that Google’s typical indexing practices, which involves crawling the desktop versions of web pages and indexing them […]

Find Out How to Find Affordable Influencers to Rocket Your Reach and Sales

Find out how to find affordable influencers. Can’t afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for your needs. Source: Find Out How to Find Affordable Influencers to Rocket Your Reach and Sales

Why You Need To Stop Giving A Shit About Going Viral

The past day or two I’ve attempted to figure out what makes certain content go viral. I have a good grasp on the matter already, but I realized something.. I’ve never had an article with over 1,000 fans. Never. *GASP* Source: Why You Need To Stop Giving A Shit About Going Viral

31 Social Media Content Ideas to Fill Up Your Content Calendar

Photo by Michał Grosicki on Unsplash We all know it — creating content can be a daunting task. If you’re a content manager or a social media manager, keeping a content calendar helps in organizing content schedule. In fact, content calendar is a strategic marketing tool that every marketer should use. Check out this infographic of social media content ideas […]