How To Avoid The Number One Cause of Business Closure

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Around the world, the top reason for closing a business is lack of profits, according to the Global Entrepreneurship Monitor. And turning a profit starts with generating enough revenue—the kind that keeps on flowing and consistently covers your overhead. For many one-person service businesses, attracting this revenue is elusive. It’s not necessarily because they have a  bad product or service. People who are top experts in their field or great at their craft aren’t necessarily comfortable marketing themselves or selling their services.

Source: How To Avoid The Number One Cause of Business Closure