The rise of giant consumer startups that said no to investor money

Photo by Jacky Chiu on Unsplash

A new breed of entrepreneurs is creating huge consumer brands — like MVMT and Tuft & Needle — without venture capital, and laughing all the way to the bank. “In Silicon Valley, it’s often embarrassing when you haven’t raised money,” Ali told Recode recently. “When I’d go to parties or dinners, entrepreneurs would talk about how many employees they had. But for me, it was just me.”

Source: The rise of giant consumer startups that said no to investor money – Recode