Investment is a burden as much as an opportunity. Court it at your peril.
Open the tech press and you read a litany of “success” stories:
- DocuSign Doubles Valuation to $3 Billion with $233 Million
- RaiseInstacart Valued at $2 Billion in New $220 Million
- FundraisingTwilio Has Joined the Unicorn Ranks with Stealthy $100 Million Raise
The numbers are big, the companies sound sexy.
This is success, right? Wrong. The idea that raising investment is a mark of success—and a badge of honor—destroys startups.
Investment is a burden as much as an opportunity.
It increases the pressure, corrupts your incentives, and creates a communications minefield. Court it at your peril.