What Road-Tripping Across America to Meet Customers Taught Me About Being a Better Leader

Getting outside of your comfort zone and walking in other people’s shoes can help you become a more effective leader.

If the recent HR crises in Silicon Valley have taught us anything, it’s that leaders should take a more hands-on, thoughtful approach to crafting their company cultures. CEOs and business owners can start by seeking out humbling new experiences that connect them more closely to why their companies exist in the first place — to empower their teams and serve their customers. That realization inspired me to shadow my teammates across the company, and more recently, to drive over 4,000 miles across America in a RV, meeting small businesses along the way.

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