Good startup founders have an uncanny ability to suspend disbelief when it comes to future of their own startups. They’re always in sales mode — to themselves, their friends and family, their investors, and the world in general. While this makes sense in general there is one moment when you need to share the worst case scenario — hiring. Before you hire civilians (i.e. people looking for jobs/careers) you need to give them the harsh realities of the startup world. You need to tell them that fewer than 1% of startups ever raise venture capital and of those who do more than 90% fail. Your endeavor will almost certainly fail. Employees who don’t understand this reality will be perpetually unhappy when they hear rumors about the state of the company.
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