The Whos and Whys of Your Startup Will Determine Whether it Lives or Dies

Photo by Joanna Kosinska on Unsplash

The who’s and whys of your startup with determine whether it lives or dies. So many people have a really misconstrued idea of what working for yourself is like. They romanticize it. They exaggerate the positives and completely ignore the negatives. You know what owning a small business is really like? Well from what I’ve seen, I think Gary Vaynerchuk summed it up best when he said he’s basically a firefighter, because he spends most of his days just putting out metaphorical business fires.

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