30 Things Your Product Absolutely Needs If You Want Customers to Buy It

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30 things your product absolutely needs if you want customers to buy. New research from Bain & Company, published in the September issue of Harvard Business Review, extends Maslow’s hierarchy of needs by identifying 30 fundamental attributes they’re calling “elements of value” that drive consumer decision making.

Source: 30 Things Your Product Absolutely Needs (If You Want Customers to Buy It)