To Keep a User, Sometimes You Have to Let Them Go

Design for the lives your users are living — not for the value you want to extract from them.

Assuming every problem is product-related drives a product-centric approach to fixing them. But what if problems are more complex than simple fixes to content or features?

An engineer I used to work with once said — and this is incredibly insightful advice for product managers — “People are complicated.” […]

Source: To Keep a User, Sometimes You Have to Let Them Go – Member Feature Stories – Medium