5 Brand Building Lessons From Two Self-Made Creative Entrepreneurs

Brand-building isn’t just a fad on Instagram. It’s a strategic tool for sustaining an identity and customer base for a business over time—and it has real value. The strength of a company’s brand identity is a proven factor in customer loyalty and its ability to stand out among competitors. And, like anything that’s worth something, creating a brand takes work.

Source: 5 Brand-Building Lessons From Two Self-Made Creative Entrepreneurs