The 16 Rules of Brand Strategy

Photo by Blake Guidry on Unsplash

How to radically assert your position in the market: A companion piece to The 14 Rules of Identity. Brand strategy is a moving target and no matter how many strategies I create for clients big or small, new or established, I always get nervous at the beginning of the process.

Source: The 16 Rules of Brand Strategy – Jasmine Bina – Medium