Time for a Personal Rebrand? Here’s What You Need to Know.

Photo by Toa Heftiba on Unsplash

It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark Schaefer elaborates in his most recent book KNOWN, “You need to be known for something in a relevant space that’s large enough for it to matter. You need to create content in a way that makes a difference and builds an audience that you can activate.” By following Schaefer’s advice, and the four steps in his book, you can build an enduring personal brand and become a recognized thought leader in your desired field. Follow these three steps, and you’ll be ready to take your brand to the next level.

Source: Time for a Personal Rebrand? Here’s What You Need to Know.