3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

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Marketing strategy. With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes. Brands are spreading themselves thin, diluting their efforts. Here’s how to avoid that mistake at your business.

Source: 3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them