If You’re Doing Content Marketing: Do You Want Vanity Or Do You Want Exposure?

Photo by Rita Morais on Unsplash

Content Marketing. So many content marketers sell the dream of what they haven’t actually executed themselves. And that’s disappointing. As a result, companies invest thousands of dollars into initiatives that don’t actually pay dividends. Instead, they chase short-term rewards instead of investing in a much longer-term payoff. And what nobody tells you about effective content marketing is that it doesn’t happen overnight. In fact, that’s the entire point. There’s no such thing as “building industry expertise” in 3 months. That’s barely enough time to figure out what it is you’re actually trying to stand for.

Source: If You’re Doing Content Marketing: Do You Want Vanity Or Do You Want Exposure?