It’s Okay to Promote Yourself in Fact It’s Necessary

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Here’s what to do if you aren’t a natural marketer. A young friend started an online clothing store just two months ago. Yesterday, she complained, “I’ve got cute stuff, a great website, a perfect shopping cart, fast shipping. I ran a one-day-only 50 percent off sale, but I didn’t even get one order!” I said, “That’s because you don’t have traffic. Get traffic, then you get sales.”

Source: It’s Okay to Promote Yourself — in Fact, It’s Necessary. Here’s How to Do It Better.