Make Your Customers Want to Buy Your Product with These 30 Crucial Tips

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Make customers want to buy your product. New research from Bain & Company, published in the September issue of Harvard Business Review, extends Maslow’s hierarchy of needs by identifying 30 fundamental attributes they’re calling “elements of value” that drive consumer decision making.

Their elements are divided into four categories — functional, emotional, life changing, and social impact — and explain the inward and outward-facing needs consumers seek to have met.

Understanding these needs is absolutely critical in sales and marketing. The more elements you can provide for, the greater your customers’ loyalty, the researchers say.

Source: Make Your Customers Want to Buy Your Product with These 30 Crucial Tips