How to Motivate Your Audience by Connecting to Their Emotions

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How to motivate your audience. Emotions are the main motivator of belief and action, and both psychologists and philosophers have spent considerable time justifying this claim. In fact, this concept dates back to ancient times, when Aristotle coined the very terms we’re using to categorize appeals.

Source: How to Motivate Your Audience by Connecting to Their Emotions | Inc.com