Drift thrives by acting less like a software company and more like a reality TV show. Here’s how to follow their lead.
“Every sales rep is going to tell me that their thing is faster, it’s better, it’s easier to use, so I don’t know who to trust. So as a company you really only have one choice to compete today. That’s to be real, it’s to be authentic, to be human.”
https://balance.ventures/wp-content/uploads/2018/07/jj-mendez-744962-unsplash.jpg 844 1500 Editor https://balance.ventures/wp-content/uploads/2018/07/Balance_Logo_Header.png Editor2018-07-22 17:55:222018-07-22 17:55:22The Real Housewives of Tech Marketing