The Real Housewives of Tech Marketing

Photo by Jj Mendez on Unsplash

Drift thrives by acting less like a software company and more like a reality TV show. Here’s how to follow their lead.

“Every sales rep is going to tell me that their thing is faster, it’s better, it’s easier to use, so I don’t know who to trust. So as a company you really only have one choice to compete today. That’s to be real, it’s to be authentic, to be human.”

Source: The Real Housewives of Tech Marketing – The Mission – Medium