Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers

Photo by Dmitry Nucky Thompson on Unsplash

After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience. The team wittled down their target demographic as office managers — for whom the company could buy specific ads on LinkedIn. To this effect, the team works to apply the mantra, “nail it, then scale it.”…

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