Influencer Marketing Trends to Know in 2018

Photo by Yanapi Senaud on Unsplash

The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection beyond traditional advertising.

But where does this kind of marketing have the most potential?

In a bespoke survey, we asked 3,352 internet users across the UK and U.S. these questions. Here are our top findings.

Source: Influencer Marketing Trends to Know in 2018 – GlobalWebIndex