‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing

Photo by Sandrachile . on Unsplash

Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing ROI, video and the rise of performance storytelling, they met in town hall sessions and working groups. Held under the Chatham House Rule, these discussions were on the record, but not attributable, and they covered everything from frustrations with publisher partners to internal issues. Highlights below.

Source: ‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing – Digiday