The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection beyond traditional advertising.
But where does this kind of marketing have the most potential?
In a bespoke survey, we asked 3,352 internet users across the UK and U.S. these questions. Here are our top findings.
If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Our review of 100 million articles published in 2017 found that social sharing has halved since 2015. Independent studies have also found a reduction in referrals from Facebook following various newsfeed changes. However, while some sites have lost two thirds of their social referrals, others have dramatically increased social engagement with their content.
Though most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. Many marketers are still unsure about which types of content to post, when to engage, how best to reach audiences and what the social network’s full range of features include.
Even if — especially if — you’re starting from zero. Want to start your own podcast? Getting the right equipment is easy; there are plenty of podcast equipment guides. What’s harder is finding the right topic… and then getting people to listen.
Facebook says that more than 200 million of its users are members of groups they consider to be “meaningful,” which provides a great opportunity for those groups to facilitate such connections.
New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.
Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing ROI, video and the rise of performance storytelling, they met in town hall sessions and working groups. Held under the Chatham House Rule, these discussions were on the record, but not attributable, and they covered everything from frustrations with publisher partners to internal issues. Highlights below.
Social media is moving at such a fast pace it can be hard to keep up with what’s hot or not and what’s tapped as the next big thing. The Drum spoke to six industry experts from Nasa, O2, Dentsu Aegis Network, The Fashion Digital, Jellyfish and FleishmanHillard, as they delve into what’s next for the social media space in 2019.
Is content marketing one of your business’ promotional strategies? If so, how do you find time and stay on schedule when it comes to creating social media updates, blog posts, e-newsletters, white papers, infographics, videos, images, etc.?
While content creation is a valuable and affordable approach to marketing, it does require time and resources. Follow this guide to create a content schedule for your brand, or if you don’t have the capacity to handle it yourself, feel free to contact us to find out how we can assist your efforts!
For a company to own its market, it must have some combination of brand, scale cost advantages, network effects, or proprietary technology. Of these elements, brand is probably the hardest to pin down. One way to think about brand is as a classic code word for monopoly.
But getting more specific than that is hard. Whatever a brand is, it means that people do not see products as interchangeable and are thus willing to pay more. Take Pepsi and Coke, for example. Most people have a fairly strong preference for one or the other. Both companies generate huge cash flows because consumers, it turns out, aren’t very indifferent at all. They buy into one of the two brands.