Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderlich and Dara Kaplan have launched hundreds of brands. Some from the ground up, some established and some they have completely reinvented. Founders of the Manhattan-based PR firm Wunderlich Kaplan Communications and creators of Pretty Electric, a hilarious new podcast on female entrepreneurship, business and beyond, they have mastered how to create that “it factor,” or as they say, “the electricity” needed to be successful in business and in life.
‘Consumers vote with their dollars. They want to support like-minded businesses they can trust.’
The days of evaluating how “influential” Instagram accounts are based on the number of followers they have are slowly but surely coming to an end.
An Instagram account’s engagement (= average number of likes per post/total followers) is a much more effective metric to evaluate what percentage of the people who follow that account actually care about their content. The higher the engagement, the more influential an account is, in comparison to other accounts with similar follower numbers within a similar category.
But who are the most highly engaged Instagram accounts out there? Why are they so engaged? What do they do to get such high engagement?
New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.
The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, they tend to do research before buying; Goldman Sachs reports that 57 percent of millennials will compare prices in store before making a purchase.
Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials.
4 min read
Far too many of you are wasting your valuable time and money on convoluted marketing funnels when you should be focusing on the fundamentals. Ben Settle calls this, “Principles vs. Tactics”. Ramit Sethi calls it, “Marketing Tactical Hell.”
Here are five ways to improve it.
Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Therefore, it’s not a surprise that people praise their favorite smartphone brand, cringe over the thought of their cable company or even hate the mention of a particular bank.
As marketers, we often focus on producing more content to drive traffic, but if you aren’t executing these 3 conversion strategies first, then your traffic could fall flat. Conversion rate optimization can sometimes feel unnatural for busy marketers because it requires us to pause and improve what currently exists rather than race towards the always moving finish line of new content development. But if even a few simple tweaks boost your conversion rate by a full percentage point, how much revenue would that drive? And what if there were multiple ways to grow that conversion even further? Here are 3 proven tactics to boost your conversion rates by leaps and bounds:
If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Our review of 100 million articles published in 2017 found that social sharing has halved since 2015. Independent studies have also found a reduction in referrals from Facebook following various newsfeed changes. However, while some sites have lost two thirds of their social referrals, others have dramatically increased social engagement with their content.
Why a Chatbot?
As we all know, conversational UI has started taking the place of most of the websites for last 2 years. Businesses have started integrating the chatbots into their business accounts as well as some of those have gone forward to integrate them on their websites too.
Chatbots are one of the most accessible ways to get connected without wasting your time on roaming over the pages of a complicated website. Some of them have even gone more ahead of this traditional thing and have started using bots as their minor level of customer service.