Brand ambassador strategies have lately gone mainstream, as more and more companies become eager to harness the power of referrals through effective ambassador matchmaking.
“One of the hardest things in life to learn are which bridges to cross and which bridges to burn.”
3, 2, 1, launch… right? Not quite. When you’re getting ready to launch on Product Hunt, you’ve probably put months or even years of your life into this product. Failing the launch would be devastating, while doing it right can give you everything you need to turn your product into a business. This article isn’t focused on getting upvotes, but on maximizing the impact of your launch in general. By focusing on impact you’ll get the fundamentals that matter most for your long-term success.
Long hours, spreadsheets full of revenue numbers, a huge ego, weekly interstate plane trips, no partner, kids you don’t know and lots of money you don’t need. On the outside, you’re taking the business world by storm…
Do you feel let down by all the advice about and from successful people? Of course you do.
We’re separated from the people we turn to for help by a million miles and, often, 10, 20, 30 years of experience. Even if we’re the same age.
That’s not something you can catch up to with a few articles. It takes years of time and the right habits. But habits are both causes and effects.
On the night of 5th August 2018, I set out to execute one of the biggest marketing campaigns of my life which has not only helped my startup grow in revenues and customers but also gave me life lessons that shall stay with me forever. My intern, Sanjay Nalamaru, and I spent 40 hours at the Bangalore airport interacting with over 600 cab drivers to successfully convince 400 of them to advertise Stoned Santa in their cabs. I am sharing my journey of this campaign right from idea to execution and the results we were able to achieve in 3 months of the campaign going live.
This new type of “porn” has no place in people’s lives. See how you can get it out of yours. He says that sometimes entrepreneurs get so caught up in trying to make their business a success that they can end up putting their health on the proverbial back burner, which is neither smart nor productive.
A great way to screw up your company is to get into the habit of blaming your suppliers, the market, your staff or your product for your…
Many people fantasize about quitting their office jobs to start their own venture. Whether they have a side hustle that they think they can monetize, or daydream about writing proposals in pajamas, entrepreneurship can seem like a compelling alternative to working in a cubicle. However, given that 50% of businesses fail in the first five years, it’s important to make an informed decision. Before you draft your resignation letter, make sure to consider these questions:
So how exactly do you handle a launch and get people as excited about your new product as you are? There are some aspects you need to keep in mind, but don’t worry – it’s not rocket science! Let’s break down the various parts that come together to form a successful product launch marketing strategy.