This Chicago Startup Sold Its Protein Bar Company for $600 Million to Kellogg’s

The story of Peter Rahal, co-founder of RXBAR.

“I remember distinctly early in my business when I was asking my dad about all the investor money I needed to fulfill my vision for RXBAR. He told me very directly, ‘You need to shut up and sell 1,000 bars.’.”

That’s all Peter needed to hear. He started walking door to door to coffee shops and cross-fit centers in his neighborhood.

Source: This Chicago Startup Sold Its Protein Bar Company for $600 Million to Kellogg’s | Inc.com