Early stage startups need more than an idea

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The problem is, too many people think that an early stage company is literally just an idea and a goddamn logo.

An early stage startup that’s actually worth backing, actually worth investing in, is always going to be more than that. The idea just isn’t quite enough.

When you’re early stage – true early stage – you might not be in a position where you’ve built anything big. Or sold anything at all. You might appear to most people as though you’re a burger and a fries short of a happy meal.

What an investor is going to be backing at this point is:

Source: Early stage startups need more than an idea. – JON WESTENBERG – Medium