Are ICOs The New Startup Lifeblood?

“An ICO is a virtual coin or token that is sold to investors in an effort to raise capital for a new company.”

Depending on the terms of the ICO, the token sold to an investor can represent either an investment security, or a form of currency within a company’s application. And while it might sound a little too futuristic, ICOs are a key tool for launching a business or entrepreneurial effort.

Source: Are ICOs The New Startup Lifeblood? | Forbes.com