Warm up your approach through creativity and connections.
“I hope you’re winding down your weekend nicely. First off, I apologize for the “cold” outreach…”
This is an excerpt of a recent email I received–and a good example of one that will get deleted in record time. As a venture investor in early stage startup companies, I receive a steady stream of email pitches like this every day.
Unfortunately, all of them get the deleted without a reply. There might be a nugget among the daily onslaught, but I have never seen a company come over the transom (“cold”) that resulted in a great exit.
The only investment opportunities I’ll consider reviewing come through referrals from founders, VCs, or trusted industry veterans. “Ok, great Chris,” you’re thinking. “I live in Boca Raton, Florida, and I don’t know anyone in the venture business, or anyone in Silicon Valley. What am I supposed to do? How can I connect with you and avoid the delete key?”
I’m glad you asked. Here are suggested steps to help you rise above the noise, and make the right connections to get a proper referral: