On the night of 5th August 2018, I set out to execute one of the biggest marketing campaigns of my life which has not only helped my startup grow in revenues and customers but also gave me life lessons that shall stay with me forever. My intern, Sanjay Nalamaru, and I spent 40 hours at the Bangalore airport interacting with over 600 cab drivers to successfully convince 400 of them to advertise Stoned Santa in their cabs. I am sharing my journey of this campaign right from idea to execution and the results we were able to achieve in 3 months of the campaign going live.
Here is a simple game plan to create a marketing funnel that works.
Earlier this week I was talking with a business coaching client who runs a $10 million a year professional service firm. He shared with me that it had taken him several monthly to build out his core marketing funnel for a new service he started less than 12 months prior. He was excited that it was finally ready to launch, but exhausted that it had taken so long to get done.
Founder’s first rule: sell. It might come as a surprise to you — especially in today’s build-centric startup world — that being able to create, is in fact, not the marquee quality of a great entrepreneur. Before you go reaching for your pitchforks and torches to burn me at the stake, keep an open mind and hear me out.
Asking customers this one simple question can create viral business growth.
Can one sentence really create an avalanche of new business? Yes.
I have always loved marketing, and over the years I have experimented with just about every marketing method out there. It all started with my madcap entrepreneurial father who used Brainiac Marketing to grow a single carpet store into a California floorcovering behemoth. He tried every marketing trick under the sun back then — sidewalk sales, television ads, elephants (don’t ask), everything.
What sentence is that, you ask?
Welcome to post 4 in a series exploring the first 12 months of my startup and our journey to €100k in revenue. You can read all posts here.
This month, I’ll show you how to create low-cost events to acquire customers and tell you happens when a much larger company tries to take you to court. It’s another rollercoaster month as a startup.
Winter Is Coming!
By month 3, the business had greatly exceeded my early expectations. I still could not pay myself a wage but we were making revenue. Glass half full.
Then, January happened. Cold, dark, and wet January. Running a business that relies on tourism in January in Ireland is difficult but not impossible.
Sales is less difficult when you think if you walk in with the right perspective.
Today’s Ask Dave question is from Dale Richards, Principle Consultant at Swattage, who asks, “Hi, Dave! My question is about starting a sales process as an entrepreneur. I have a consulting firm that provides project management process analysis to technology companies. While I’m confident in my ability to provide those services, I don’t feel as confident selling those services to tech execs who may need them. What do you think is the best way to approach these future customers?”
Of course we can’t highlight thousands, indeed tens of thousands of inspirational and experienced sales executives, but we’ve created this list of 21 influencers who constantly share helpful advice, sales tips & tricks on social media and make up the world of sales, including the social selling. […]
Staying focused on the customer is extremely critical. As the historical data suggests, 50% of businesses fail before the 5-year anniversary. What is more interesting is 90% of the businesses fail in their growth stage. So if you are the CEO if a hyper-growth business, here are a few important tips for you to keep in mind as you champion your company and organization towards a successful business.
The why and how to having better conversations to increase sales.In my opinion, it is vital to recognize what we can’t control—another person—and start with what we can control in sales: our own effort. We do this by focussing our effort on conversations that are qualified.
So how do we qualify? Well, for nearly sixty years there has been a model called BANT, but most say BANT is dead.
In 2012, Harvard Business Review published a bold article entitled “The End of Solution Sales”. It declared that solution selling had become obsolete. The verdict was, in large part, founded on the argument that B2B buyers are coming to the table more prepared and better educated than ever before. In many cases, they’ve already honed in on a desired solution and, as a result, they no longer appreciate a solution selling approach that relies on open-ended questions aimed at diagnosing their needs.