How Entrepreneurs Can Use Events as a Lead Generator

Research shows that 75 percent of B2B marketers believe that in-person events are the most effective lead generation strategy, above even blogging and social media. That doesn’t come as much of a surprise. Real-life experiences are simply more engaging and memorable than anything else. So, if event marketing isn’t already in your marketing toolbox to drive business growth, it should be. But before you dive in, understand that the trick to successful event marketing is having realistic expectations. First, you need to define your goal.

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Source: How Entrepreneurs Can Use Events as a Lead Generator

4 Steps to Quintuple Your Business in the Next 12 Months

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Quintuple your business in the next 12 months. If you want to scale from $20,000 per month to $100,000, there’s a four-step process you need to take.

Which may sound too simple, because the thought of quintupling business growth in under 12 months may sound impossible. I’m here to tell you it isn’t because I have done it myself (as well as helped clients do the same).

Source: 4 Steps to Quintuple Your Business in the Next 12 Months

Mark Cuban Says This Is the 1 Mistake New Entrepreneurs Always Make

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“There’s never been a company that succeeded without sales. It’s not about raising money, it’s not about the idea. It’s about finding customers that you can really create value for and making them happy. And when you have happy customers, they tell other people who become happy customers and that turns into a successful business.” – Mark Cuban

Source: Mark Cuban Says This Is the 1 Mistake New Entrepreneurs Always Make | Inc.com

Meet the Ecommerce Guru Guiding His Students to $100 Million in Sales

What does it take to make it in ecommerce? Tanner Larsson knows.

Tanner Larsson got his entrepreneurial start the usual way: He got thrown out of business school, took 10 years to complete his four-year degree, and then landed a job as a window cleaner. Just kidding.

Larsson’s entrée into the world of entrepreneurship is hardly usual, and neither are his more recent successes. In addition to running several successful ecommerce companies, writing an industry-rocking book (Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business) and starting up the ecommerce world’s exclusive Black Label mastermind group, Larsson is also helping others achieve similar success through his ecommerce education company, Build Grow Scale.

To date, his students have earned well over $100 million in sales and counting. Here’s how Larsson became an unlikely ecommerce guru and how he’s helping his students do the same.

Source: Meet the Ecommerce Guru Guiding His Students to $100 Million in Sales

Do These 3 Things In Your Sales Emails To Attract More Customers

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Sales Emails. As human beings, we’re naturally interested in what others do, say, and prefer, especially if we think we could benefit from the same. That’s true for everything from seeing a movie to buying a piece of software. For salespeople, understanding this aspect of human behavior is crucial to building strong relationships with potential clients. You convince these would-be buyers of your value by highlighting what your current and past customers say about your business. We call this “social proof,” and it’s an especially useful tactic when it comes to sales emails.

Source: Do These 3 Things In Your Sales Emails To Attract More Customers

Your Startup Vs. an 800-Pound Gorilla: Why Your Competitor’s Strength Is Actually Your Biggest Advantage

A judo-mindset reveals compelling strategic advantages normally ignored.

Startups are constantly searching for unique advantages to stay in front of competition and ensure long term success. Entrepreneurs often don’t realize that some of the best strategic advantages for startups may exist within the market leader’s greatest advantage.

Source: Your Startup Vs. an 800-Pound Gorilla: Why Your Competitor’s Strength Is Actually Your Biggest Advantage | Inc.com

5 Smart Strategies Any Startup CEO Can Use to Fill Their Sales Pipeline

You’ve launched your company but you don’t have a clue about selling. Here’s how to fill your sales pipeline with ready to buy prospects.

Source: 5 Smart Strategies Any Startup CEO Can Use to Fill Their Sales Pipeline

7 Proven Strategies to Close the Sale Faster

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7 proven strategies to close the sale faster. Closing the sale is what separates the average from the extraordinary business person. Top dealmakers and members of The Oracles share their proven strategies for closing your next big sale.

Source: 7 Proven Strategies to Close the Sale Faster (From Master Salespeople)

Why Athletes Win In Sales

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With greater insight into why athletes win in sales, entrepreneurs and executives have two good options when considering the next hire for their sales team: Find a former ballplayer or bring on someone less athletically-accomplished but who possesses the same qualities found in winners on and off the field.

Source: Why Athletes Win In Sales

The Best Business Advice I Ever Got, in One Short Sentence

Get out of the building.

I always tell people about Steve Blank’s philosophy to “get out of the building.” You have to be in the shoes of your customers, interact with them, have first hand experience of their pain. You can’t just make decisions from within your office, you need to be a part of the world in which your business will live. You’d be amazed at what you might uncover. Also, be sure to test out your low-fidelity prototypes before they go too far. It’s an ongoing iterative process that needs to start early and never end.

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Source: The Best Business Advice I Ever Got, in One Short Sentence