Event Hacking 101 — Creating Events For Customer Acquisition

Welcome to post 4 in a series exploring the first 12 months of my startup and our journey to €100k in revenue. You can read all posts here.

This month, I’ll show you how to create low-cost events to acquire customers and tell you happens when a much larger company tries to take you to court. It’s another rollercoaster month as a startup.

Winter Is Coming!

By month 3, the business had greatly exceeded my early expectations. I still could not pay myself a wage but we were making revenue. Glass half full.

Then, January happened. Cold, dark, and wet January. Running a business that relies on tourism in January in Ireland is difficult but not impossible.

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