Competing against a company with infinitely more resources than you doesn’t have to be a losing battle.
During the American Revolutionary War, line fighting was the standard method of combat. Soldiers would line up and fire upon each other, continuing line after line.
The American colonists knew Britain’s army was much larger and that fighting the same way the British fought would lead to a fast defeat. They had to play a different game in order to compete with and beat their much larger competition.