Why Integrity Matters in Sales

Sales is as exciting as it is dangerous. You negotiate the deals, bring in the revenue, and own the relationship.

The phrase “Eight is Great” was a mantra for Wells Fargo from the CEO on down. The targets were daunting. Every customer was to have eight bank products. Wall Street and shareholders were transfixed and came to expect even more impossible results quarter after quarter.

Source: Why Integrity Matters in Sales – AlleyWatch