How to Leverage the 2-by-2 Rule to Close Your Next Sales Call

We’re big proponents of the two-by-two rule at my company. Simply put, the two-by-two rule means finding two pieces of information about a company to leverage in a sales call in two minutes or less. It’s an efficient way to prepare for an effective call.

Source: How to Leverage the 2-by-2 Rule to Close Your Next Sales Call – AlleyWatch