Sales is less difficult when you think if you walk in with the right perspective.
Today’s Ask Dave question is from Dale Richards, Principle Consultant at Swattage, who asks, “Hi, Dave! My question is about starting a sales process as an entrepreneur. I have a consulting firm that provides project management process analysis to technology companies. While I’m confident in my ability to provide those services, I don’t feel as confident selling those services to tech execs who may need them. What do you think is the best way to approach these future customers?”