Why Doing Product Demos Might Be Bad For Business

Many salespeople believe the orders will start pouring in if they can just get a prospect to agree to a product demonstration. That’s simply not the case.

Years ago, I owned a company that was a reseller for a software product. We consistently ranked among the top resellers for this particular software company which, not surprisingly, prompted a lot of questions from our colleagues wanting to know how we achieved such sales success.

Source: Why Doing Product Demos Might Be Bad For Business