A Selling Secret: Have Better Conversations

The why and how to having better conversations to increase sales.In my opinion, it is vital to recognize what we can’t control—another person—and start with what we can control in sales: our own effort. We do this by focussing our effort on conversations that are qualified.

So how do we qualify? Well, for nearly sixty years there has been a model called BANT, but most say BANT is dead.

Source: A Selling Secret: Have Better Conversations | Forbes.com