On the night of 5th August 2018, I set out to execute one of the biggest marketing campaigns of my life which has not only helped my startup grow in revenues and customers but also gave me life lessons that shall stay with me forever. My intern, Sanjay Nalamaru, and I spent 40 hours at the Bangalore airport interacting with over 600 cab drivers to successfully convince 400 of them to advertise Stoned Santa in their cabs. I am sharing my journey of this campaign right from idea to execution and the results we were able to achieve in 3 months of the campaign going live.
Asking customers this one simple question can create viral business growth.
Can one sentence really create an avalanche of new business? Yes.
I have always loved marketing, and over the years I have experimented with just about every marketing method out there. It all started with my madcap entrepreneurial father who used Brainiac Marketing to grow a single carpet store into a California floorcovering behemoth. He tried every marketing trick under the sun back then — sidewalk sales, television ads, elephants (don’t ask), everything.
What sentence is that, you ask?
Staying focused on the customer is extremely critical. As the historical data suggests, 50% of businesses fail before the 5-year anniversary. What is more interesting is 90% of the businesses fail in their growth stage. So if you are the CEO if a hyper-growth business, here are a few important tips for you to keep in mind as you champion your company and organization towards a successful business.
In 2017, data illuminated some interesting habits of the modern shopper–and one of the common findings is that online shopping (and mobile shopping, for that matter) is here to stay. In fact, some findings show that 51 percent of Americans now prefer to shop online, while more than 80 percent have made an online purchase within the past month.
But that’s not all. In order to be successful in today’s market, business owners need to look at everything from the customer experience across devices to different ways for consumers to pay for products.
There’s a lot to consider while formulating an effective sales strategy for 2018 and beyond, so let’s look at a few of the top online sales trends from 2017 to find out what’s most important in the year ahead.
Michael Maven writes about how attending a funeral revealed a key skill that businesses often never focus on, and how to achieve it. You see, part of the art of building value bridges is having a deep understanding of your customer. In fact, in order to understand your customers properly you need to actually feel the pain that your customer experiences so that you can fill an existing gap in the market (by building a solution that solves the pain). That’s what ‘view projection’ is all about.
Hello, it’s Takuya here. This is a story about my experience on my solo product called Inkdrop — a Markdown note-taking app with built-in cloud sync. It is a SaaS that earns $3,200 per month from 600 customers now, with pricing $4.99/mo or $49.9/yr. Thanks to its profit, I have had no freelance works this year. Cool. I really appreciate all your support!
Halo Top Creamery exploded off the shelves when a GQ writer ate nothing but ice cream for 10 days.
In 2011, when Justin Woolverton began experimenting with a dessert of frozen Greek yogurt blended with fruit, he wasn’t trying to start a business–much less one that would draw in revenue of $49 million in 2016, up almost 21,000 percent over a three-year period.
“It was just something that I was making in my kitchen because I didn’t like sugar,” says Woolverton, whose company, Halo Top Creamery, has landed at No. 5 on Inc.‘s 2017 list of the fastest-growing private companies in the U.S. “It wasn’t until later, when I got an actual $20 ice cream maker, that I was like, ‘Oh, wow, there’s something here.'”
Quintuple your business in the next 12 months. If you want to scale from $20,000 per month to $100,000, there’s a four-step process you need to take.
Which may sound too simple, because the thought of quintupling business growth in under 12 months may sound impossible. I’m here to tell you it isn’t because I have done it myself (as well as helped clients do the same).
“There’s never been a company that succeeded without sales. It’s not about raising money, it’s not about the idea. It’s about finding customers that you can really create value for and making them happy. And when you have happy customers, they tell other people who become happy customers and that turns into a successful business.” – Mark Cuban
What does it take to make it in ecommerce? Tanner Larsson knows.
Tanner Larsson got his entrepreneurial start the usual way: He got thrown out of business school, took 10 years to complete his four-year degree, and then landed a job as a window cleaner. Just kidding.
Larsson’s entrée into the world of entrepreneurship is hardly usual, and neither are his more recent successes. In addition to running several successful ecommerce companies, writing an industry-rocking book (Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business) and starting up the ecommerce world’s exclusive Black Label mastermind group, Larsson is also helping others achieve similar success through his ecommerce education company, Build Grow Scale.
To date, his students have earned well over $100 million in sales and counting. Here’s how Larsson became an unlikely ecommerce guru and how he’s helping his students do the same.