1 Insight That Can Help Your Business Generate More Sales

Michael Maven writes about how attending a funeral revealed a key skill that businesses often never focus on, and how to achieve it. You see, part of the art of building value bridges is having a deep understanding of your customer. In fact, in order to understand your customers properly you need to actually feel the pain that your customer experiences so that you can fill an existing gap in the market (by building a solution that solves the pain). That’s what ‘view projection’ is all about.

Source: Attending A Funeral Gave Me 1 Insight That Can Help Your Business Generate More Sales & More Revenue