Uber is Going to 0, and Benchmark Knows It!

But there is a big problem. Drivers and riders have NO LOYALTY. The reason I use Uber or Lyft or any one of a dozen services is a result of price, availability, and marketing. A better offer from ANY competitor and I’m gone.

The same is true of drivers. Most Uber and Lyft drivers use two phones and drive for both. Whichever company gets them more business is king (of the day).

“Suddenly Uber’s moat doesn’t look quite so deep. It gets even worse.”

Source: Uber is Going to 0, and Benchmark Knows It! – ThinkGrowth.org