How This Beverage Entrepreneur Got His Start

“It’s that ticking clock,” he says about the decision to start a company. “If I don’t do this and someone else figures it out, I’m going to kick myself in the ass every day the rest of my life.”

He founded Roar Beverages, which had its first product, a sports drink catered to teens, by the next year. During that first year, the company was in an office “closet” in a Long Island town with its warehouse in the garage of Nesi’s parents’ home. He would deliver every account himself.

Source: This Beverage Entrepreneur Got His Start by Simply Asking a Big Company to Let Him Sell Their Products |