How to move the masses by going beyond selling just software.
As a startup marketer, spending my lunch break arguing with developers is not my favorite part of the job.
“That’s bullshit,” our CTO replies. “MailChimp’s product isn’t any better than the rest; it’s just another tool to send your newsletters. Why spend $200/month when their competitors offer the same thing for a few bucks?”
I want to convince him that MailChimp ensures our email campaigns hit customers’ inboxes, not their spam folders.
But he keeps beating me back with technical explanations I don’t fully get.
https://balance.ventures/wp-content/uploads/2017/10/fitness-332278_1920.jpg 1275 1920 Editor https://balance.ventures/wp-content/uploads/2018/08/B_Website_Header.png Editor2017-10-24 15:43:102017-11-01 22:05:25Don’t Build a Startup, Build a Movement