In 2016, she launched her company, Rockets of Awesome, offering boxes of personalized, 12-piece clothing sets for kids ages 3 to 12 at the start of every season. “The decision to be vertical was very strategic,” Blumenthal says. For starters, it allowed Rockets of Awesome to create what she calls a “trifecta” of style, quality and value. More important, though, it made the sort of data collection that subscription box services routinely do significantly more valuable.
“We get real-time data on how a product will perform in less than a week [after boxes reach customers]. That lets us make smarter, faster decisions that impact our supply chain.”
https://balance.ventures/wp-content/uploads/2017/12/marjorie-bertrand-107601.jpg 2250 1500 Editor https://balance.ventures/wp-content/uploads/2018/08/B_Website_Header.png Editor2018-10-12 18:08:092018-10-12 18:08:09How a Subscription-Box Founder Is Using Data to Survive -- and Thrive