How a Subscription-Box Founder Is Using Data to Survive — and Thrive

Photo by Marjorie Bertrand on Unsplash

In 2016, she launched her company, Rockets of Awesome, offering boxes of personalized, 12-piece clothing sets for kids ages 3 to 12 at the start of every season. “The decision to be vertical was very strategic,” Blumenthal says. For starters, it allowed Rockets of Awesome to create what she calls a “trifecta” of style, quality and value. More important, though, it made the sort of data collection that subscription box services routinely do significantly more valuable.

“We get real-time data on how a product will perform in less than a week [after boxes reach customers]. That lets us make smarter, faster decisions that impact our supply chain.”

Source: How a Subscription-Box Founder Is Using Data to Survive — and Thrive | Entrepreneur.com