How Two Millennials Are Disrupting the $400 Billion Used Equipment Industry

Dan Pinto and Dmitriy Rokhfeld have been creating businesses together since middle school. Now they lead Machinio.com, the fastest growing global search engine for used equipment.

The idea for Machinio came in late 2012. At the time, Pinto was living in Chicago and working as a developer. One of his colleagues purchased second-hand printing presses in the United States and sold them in Ecuador, where they lacked a local market for that equipment, and he asked Pinto to help him find one. After 45 minutes of unsuccessful searching, he had an eureka moment: there was an opportunity to improve the process of finding used machinery by developing a vertical-focused search engine like Kayak, Indeed or Priceline. A year later, Pinto and Rokhfeld moved to San Francisco and began working on Machinio. They launched the initial prototype in early 2013 and by 2014, moved the company to Chicago where they opened Machinio’s first office and now global headquarters. Very quickly, they experienced strong interest and demand from equipment buyers and sellers from all over the world, and so the team opened their second office in Berlin in early 2017.

Source: How Two Millennials Are Disrupting the $400 Billion Used Equipment Industry | Inc.com