What Really Kills Most Startups

Photo by Matt Botsford on Unsplash

Sadly, most founders avoid covering the sensitive human side of things when writing a post mortem, especially if the company took a lot of funding. They will generally save face with a story cast in business school jargon. But when we keep telling ourselves that startups die because there was “no market need” or they “ran out of cash,” it fuels the belief that if you can technically out-execute your competition, your company will surely be the one in ten startups to make it. It also cheats would-be founders out of a deeper understanding of what can go wrong. […]

Source: What Really Kills Most Startups – Member Feature Stories – Medium