Thinking like a media company requires putting out content that will either inform or entertain your audience. Vaynerchuk is extremely active in putting out informational videos, articles, quotes and audio clips for entrepreneurs across all the major social media platforms. Similarly, Kylie Jenner, the CEO of Kylie Cosmetics, mixes up her product photos with a range of beauty, fashion and lifestyle posts. This creates a highly engaged audience that helps Jenner sell out of her makeup within minutes.
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