Fuck trends. Back teams

Photo by Dan Gold on Unsplash

People jump on trends because they mistakenly believe that the wave of momentum pushing it forward is enough to build a company on.

And people back those companies because they want that momentum too. The problem is, it’s ridiculously short sighted. The trends will always come and go.

Some of them will turn into a lasting change. We know this. But the vast majority of the trends out there are going to disappear like a Frozen Yoghurt store in Newtown.

Source: Fuck trends. Back teams. – JON WESTENBERG – Medium