It’s all about empathy.
Are you thinking of starting a podcast? When Public Radio Exchange (PRX) CEO Kerri Hoffmann posed the question to Fast Company Innovation Festival attendees this afternoon, the majority of hands in the room shot right up. And while it’s not the most scientific polling methodology in the world, it certainly feels representative of the general population–or at least among people in media and other creative industries. Practically everyonehas an idea for a podcast these days–I know I certainly daydream about launching my own in my spare time. The question is: Should we?