3, 2, 1, launch… right? Not quite. When you’re getting ready to launch on Product Hunt, you’ve probably put months or even years of your life into this product. Failing the launch would be devastating, while doing it right can give you everything you need to turn your product into a business. This article isn’t focused on getting upvotes, but on maximizing the impact of your launch in general. By focusing on impact you’ll get the fundamentals that matter most for your long-term success.
4 min read
Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies.
Design for the lives your users are living — not for the value you want to extract from them.
Assuming every problem is product-related drives a product-centric approach to fixing them. But what if problems are more complex than simple fixes to content or features?
An engineer I used to work with once said — and this is incredibly insightful advice for product managers — “People are complicated.” […]
Think to yourself for a moment… Would you like a cake that was just put out to your to get customer feedback or would you like that final smacking taste? I, personally would like the final smacking taste and I know everyone would too!
4 min read
In an online world of ever-increasing distractions, user habits matter. In fact, the economic value of web businesses increasingly depends on the strength of the habitual behavior of their users. These user habits ultimately will be a deciding factor in what separates startup winners and losers.
In today’s customer-oriented, on-demand economy, consumer needs change quickly, and products that fail to match them don’t survive on the market.
So how can entrepreneurs ensure that their product is in line with customer expectations?
By building and releasing a Minimum Viable Product (MVP).
It’s not easy to hear that your product is ugly. Or that it’s confusing and out of date. Sure, the internet has its share of “haters” and trolls who love to hurl dumb insults, but sometimes that negative feedback has merit.
The change of context is important. Before we only had in mind that the product being launched was functional enough. That the customer / user could run at least 2–3 basic things perfectly, but the client has grown, the client understands 5–6 basic things easily, we have to offer something more, something with which feels familiar and something that will surprise you at the same time.
10-minute Product Manager, pt 1: killer user interviews.
It pains me to see when Product Managers (PMs) forget they represent their users. If a PM is in a meeting, their users are in that meeting too.
PMs need to understand their users’ motivations, struggles, pain and technical aptitude. This way, when faced with a new design or feature, the PM can quickly decide if it will solve their users problem.
The best things in life begin with a dream. Then the dream turns into an idea, and the idea is shaped into something tangible. That’s how it works, at least how we believe it works. The reality is more down-to-earth, though. Especially if you dream of building a mobile or web application.