3 Outdated Attitudes That Doom Good Products to Failure

Photo by Emily Morter on Unsplash

Businesses are terrible at innovating. Sure, recruiters promise innovative jobs, companies claim to sell innovative products, and shareholders rave about innovation. But most of these promises are hollow. (And deep down, we all know it.)

That spells trouble for anyone competing in a well-established market space. You can’t be a little bit different or a little bit better. You have to stand head-and-shoulders above the crowd. And that requires a metric ton of creative thinking–everywhere from the development of your product or service to marketing to customer relations.

It’s not that we don’t try. We just can’t seem to get out of our own way when it comes to creativity and innovation. To go from being blockers to facilitators we need to get rid of three outdated ideas about people, places, and paraphernalia.

Source: 3 Outdated Attitudes That Doom Good Products to Failure | Inc.com