Amplify Your Blog Content: 5 Promotion Tips to Maximize Reach

The trouble is, there are thousands of people out there writing amazing blogs. There is a ton of wonderful, beautiful pieces of content out there. And the only way people will find your blog is if you bring them to it. Without amplification built into your content marketing strategy, your blog is a diamond buried five miles beneath the surface of the earth. It’s pretty! It’s valuable! But it’s not doing anyone any good. So, how are we content marketers doing with blog amplification? Are we using every channel? Getting the most mileage out of every paid service? Bringing in beaucoup eyeballs for the content we spend so much time creating?

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Source: Amplify Your Blog Content: 5 Promotion Tips to Maximize Reach

Newsletter Cheat Sheet: How To Get Them Opened And Read

People sign up for email newsletters with no more thought than ordering a coffee at Starbucks. Then these unopened editions pile up in the inbox until the recipient gets fed up and unsubscribes from every one of them. How do beleaguered newsletter editors avoid having their work tossed into that pile? More importantly, how do they get their newsletters opened and read?

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Source: Newsletter Cheat Sheet: How To Get Them Opened And Read 10/10/2018

Simple, Successful Marketing Strategies for Entrepreneurs on a Budget

I’ve picked up some marketing strategies that are more about the effort and less about the money to help other entrepreneurs. Find out what they are.

Source: Simple, Successful Marketing Strategies for Entrepreneurs on a Budget – AlleyWatch

How the Instagram Algorithm Works and What You Can Do About It

7 min read

Instagram wants to show you content that delights you because delightful content will keep your attention on the app for longer and increase the likelihood of you coming back to the app more often. Your attention is what they sell to advertisers to make money, so every single part of the app is designed to maximize the attention they get from you, and their algorithm is no different.

Source: How the Instagram Algorithm Works and What You Can Do About It

A Quick Guide to IGTV [Infographic]

Photo by Kilyan Sockalingum on Unsplash

If you are looking into it, this new infographic from milkwhale will help – they’ve broken down all the key IGTV elements, including what it is, how to use it and what you should consider uploading to the platform.

Source: A Quick Guide to IGTV [Infographic] | Social Media Today

6 Instagram Apps To Grow Your Following

Growing on any social platform is always difficult, social media is a competitive landscape where everyone is battling for attention. For you to have any chance of gaining traction, you need to find new ways to stand out in this noisy landscape. Some of the best ways to do this is one be creative with your content, two find your best times to post. Three having a way of knowing which posts has the highest chances of performing well.

Source: 6 Instagram Apps To Grow Your Following – Len Gordon – Medium

3 Best Selling Systems for Generating Leads & Customers on Facebook

The good news is, the vast majority of businesses advertising on Facebook fall into one or more of the three following Business Categories . . .

  1. Ecommerce and physical products
  2. Digital and information products (including software-as-a-service companies)
  3. Retail, local and service businesses

These three different Business Categories are very different in terms of what they offer, inventory requirements, pricing strategies, profit margins, frequency of purchase, competition and costs of business — including rent, manufacturing, shipping and handling, etc.

Source: 3 Best @facebook Selling Systems for Generating Leads & Customers | Entrepreneur.com

Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers

Photo by Dmitry Nucky Thompson on Unsplash

After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience. The team wittled down their target demographic as office managers — for whom the company could buy specific ads on LinkedIn. To this effect, the team works to apply the mantra, “nail it, then scale it.”…

Source: Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers

How To Engage Your Facebook Live Audience

Here is how Facebook Marketing for Dummies author John Haydon engages with his audience through Facebook Live, with tips for how you can use this powerful tool effectively.

Source: How To Engage Your Facebook Live Audience | Forbes.com

‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing

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Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing ROI, video and the rise of performance storytelling, they met in town hall sessions and working groups. Held under the Chatham House Rule, these discussions were on the record, but not attributable, and they covered everything from frustrations with publisher partners to internal issues. Highlights below.

Source: ‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing – Digiday