Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them

Brand ambassador strategies have lately gone mainstream, as more and more companies become eager to harness the power of referrals through effective ambassador matchmaking.

Source: Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them

Product Launch Marketing Strategy Tips and Tricks

So how exactly do you handle a launch and get people as excited about your new product as you are? There are some aspects you need to keep in mind, but don’t worry – it’s not rocket science! Let’s break down the various parts that come together to form a successful product launch marketing strategy.

Source: Product Launch Marketing Strategy Tips and Tricks | fishbat

Your Go-To Small Business Marketing Guide for 2019

From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on growing their business. That’s where we hope to help! That’s why we teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing playbook. In this five-part email series, you’ll receive specific and actionable marketing strategies that you can use in the remainder of 2018 and throughout 2019 to grow your business in meaningful ways.

Source: Your Go-To Small Business Marketing Guide for 2019 (New Strategies)    

How 2 Entrepreneurs Are Helping Brands Make Millions

Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderlich and Dara Kaplan have launched hundreds of brands. Some from the ground up, some established and some they have completely reinvented. Founders of the Manhattan-based PR firm Wunderlich Kaplan Communications and creators of Pretty Electric, a hilarious new podcast on female entrepreneurship, business and beyond, they have mastered how to create that “it factor,” or as they say, “the electricity” needed to be successful in business and in life.

Source: How 2 Entrepreneurs Are Helping Brands Make Millions

How These 4 Entrepreneurs Stay True to Their Mission

‘Consumers vote with their dollars. They want to support like-minded businesses they can trust.’

Source: How These 4 Entrepreneurs Stay True to Their Mission | SUCCESS

The Most Highly Engaged Instagram Creators You Should Know About

Photo by chester wade on Unsplash

The days of evaluating how “influential” Instagram accounts are based on the number of followers they have are slowly but surely coming to an end.

An Instagram account’s engagement (= average number of likes per post/total followers) is a much more effective metric to evaluate what percentage of the people who follow that account actually care about their content. The higher the engagement, the more influential an account is, in comparison to other accounts with similar follower numbers within a similar category.

But who are the most highly engaged Instagram accounts out there? Why are they so engaged? What do they do to get such high engagement?

Source: The Most Highly Engaged Instagram Creators You Should Know About | Week of December 4th, 2017

How Facebook Groups Can Help Marketers Thrive

Photo by William White on Unsplash

New changes to Facebook’s News Feed have made organic reach practically impossible. It’s a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be using, I must add), it may be too expensive for companies struggling with a small budget. Luckily, there is a lower-cost, engagement-driving alternative: Facebook Groups.

Source: How Facebook Groups Can Help Marketers Thrive | Inc.com

4 Strategies to Use When Marketing to Millennials

Photo by Jade Masri on Unsplash

The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, they tend to do research before buying; Goldman Sachs reports that 57 percent of millennials will compare prices in store before making a purchase.

Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials.

Source: 4 Strategies to Use When Marketing to Millennials

What’s the Best Marketing Funnel?

4 min read

Far too many of you are wasting your valuable time and money on convoluted marketing funnels when you should be focusing on the fundamentals. Ben Settle calls this, “Principles vs. Tactics”. Ramit Sethi calls it, “Marketing Tactical Hell.”

Source: What’s the Best Marketing Funnel? – Startup Grind – Medium

5 Signals to Evaluate When Testing the Value of Your Brand

Here are five ways to improve it.

Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Therefore, it’s not a surprise that people praise their favorite smartphone brand, cringe over the thought of their cable company or even hate the mention of a particular bank.

Source: 5 Signals to Evaluate When Testing the Value of Your Brand – AlleyWatch