5 Signals to Evaluate When Testing the Value of Your Brand

Here are five ways to improve it.

Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Therefore, it’s not a surprise that people praise their favorite smartphone brand, cringe over the thought of their cable company or even hate the mention of a particular bank.

Source: 5 Signals to Evaluate When Testing the Value of Your Brand – AlleyWatch